You already know that digital marketing has become a necessity no matter your business. Everyone has a website and they are all using SEO keywords to move their website up in the search engines. But are you aware that marketing for legal businesses requires a different approach than for businesses that are just selling products?
Digital marketing for legal practices requires some strategic thinking in order to have a successful online media campaign. Read on to find out how you can grow your legal business online.
4 Ways Attorneys are using digital marketing services to grow their legal practices online
You may think blogging is for social media influencers and stay at home moms selling health products. But the truth is, a well-informed blog can help your website jump to the top of the search engines.
When people need legal help, they don’t just search for attorneys, they look for information for their legal issues. You can post relevant information that answers your clients frequently asked questions.
If they find good information on your website, you have already had your first positive encounter with them, before they ever even contacted you.
2. Social Media
Now you can take your well-written and informative blog article and put the posts on social media. It’s been found that 79% of Americans have a social media platform.
Have a strong call to action on your post with either a large button for people to click to get to your website or a brochure they can download after giving their email address. Don’t overlook social media as a way to get exposure for you law firm.
3. Optimize your Website
You may be drawing people to your website, but if it’s not properly optimized, they aren’t going to stay there. Websites need to load quickly, be easy to navigate and be mobile-friendly.
Be sure your practice areas are easy to find and add successful case stories to illustrate what you’ve done in the past and how you can help your next client. This is not a place to be modest. Be sure to add all of your awards and certifications.
4. Hire a Marketing Consultant
You know the legal business, let the experts assist you in the online marketing business. There are a lot of nuances to a successful media campaign.
You need to do market research, target the right audience, and use data analysis to ensure you are spending your marketing budget in the right places.
A good consultant should be able to track where you are having success and where you are not. If something isn’t working, you need to be able to be flexible and adjust your strategies And don’t forget to choose a consultant with experience in digital marketing for legal practices.
Don’t let your competitors get ahead of you in your online marketing efforts. SERP Co provides law firm marketing services & digital consulting to the legal industry.
We know what it takes to help you achieve optimal results. We use data-driven analytics to research your market and determine the best way to grow your legal firm. Contact us today to get your plan started…