How To Grow Your Law Firm With Digital Marketing In 2020
Is digital marketing an ally of your law firm, or do you count on luck when it comes to clients? In an increasingly digital market, online marketing has become a basic element to survive commercially. It could be defined as a compass that guides you to understand your customer’s needs better, but also allows consumers to find you easily. But how does this affect the legal field? Can legal professionals benefit from its advantages?
Marketing for lawyers or legal marketing can help you differentiate yourself from the rest. It helps you to attract and understand much better what your potential client’s needs are. In this post, we tell you how to grow your business with digital marketing in 2020 yourself but you can always get help marketing your law firm by working with specialists that do this kind of thing on a day to day basis.
1. CREATE A SUCCESSFUL WEBSITE
As a law firm, you need to create fun and practical, functional websites to be competitive in the legal world. A very large part of your customers come from your city or locality. Your website is the basis for your digital marketing efforts. It is the basis that allows you to provide relevant information about your services and skills.
Publishing quality articles will ensure that you have other prospects and potential customers. Your website should faithfully reflect your law firm, its practices, and its values. However, it can perform other functions, such as providing free information online to answer common legal questions from users. This will help build your reputation as a reliable authority on legal matters with increasing potential.
2. INVEST IN GOOD SEARCH ENGINE OPTIMIZATION (SEO)
SEO is the practice of using strategies to increase the ranking of your site in search results. If you don’t know how to do this, you can hire An SEO specialist or SEO writer to review your site. If you choose to optimize your site, you can start with the following practices:
• Get back-links (links that point to your website) by creating great content for readers to share
• Link to other similar sites of high quality
• Carefully research relevant keywords
3. DELIVER VALUABLE CONTENT
Content is essential to generate a community of people interested in your services. You need to create free content that adds value to your potential customers, but also offer more space to position your site on strategic keywords and attract traffic.
Note that valuable content can take many forms. Common content is a question and answers session. A page can contain the questions and answers that you hear most. If you can write answers succinctly, they can be highlighted on the top page of Google.
4. USE VIDEOS TO BUILD TRUST
Videos are currently the best format to attract new customers and build trust. Creating videos that inform and clarify doubts about different legal issues is a good tool to get more clients to your law firm.
In your digital strategy, you can implement short videos that solve specific issues. You don’t have to lecture, just answer common questions in easy-to-understand words. That way, your potential clients will see how well educated you are, and when they need legal help, your office will be their first option. In addition, Video Marketing has the benefit of reinforcing the image of your law firm.
5. SOCIAL NETWORKS AND TESTIMONIALS
Social networks are the best platform to publicize your law firm. And it is here where you can humanize your service, interact with your potential clients, and find out what they think about your law firm. In addition, having a presence in networks will not only help you build a solid brand image, but also attract new customers. When they see the testimonials and positive comments on your network, they will feel more confident when contracting your services.
6. INVEST IN ADS
Law firm marketing and brand building are good initiatives, but sometimes they are not enough for you to appear on those who search for your services. For this reason, ads are one of the fastest ways you can try. In particular, Google Ads can help you get qualified leads from users who are actively searching for your service. These campaigns have a high conversion rate since the hiring of a lawyer only happens when the services are needed.
A good law firm marketing strategy begins by analyzing the reality of the firm and clearly defining the objectives. You have to think big and be clear about where you want to go and strive to achieve it. The important thing is to pay attention to the strategy. If you don’t have the time to learn these strategies, you can get help marketing your law firm from specialists who have specialized in legal marketing.