5 Ways Digital Marketing Trumps Traditional Marketing
The marketing space is going through a change all over the world. Traditional marketing methods such as tv and radio advertisements, billboards and newspapers are still quite prevalent but digital marketing methods such as SEO and Facebook Advertising have undoubtedly carved out their own user base and look to be here for the foreseeable.
As our domain name might suggest, however, we are biased toward digital marketing so in the battle of the marketing “buckets”, we’ve written this article to bolster the argument for why digital is better than traditional.
1. Digital marketing provides more extensive exposure for your brand.
Digital market provides that undeniable advantage of creating more extensive exposure for your brand than can be achieved via the application of traditional marketing. While you may be seeking to target potential clients at a local level, digital marketing is able to expose your brand at the global level.
Despite the fact that traditional radio or print marketing efforts may impact a nation, the reaching effects do have limitations somewhat. However, digital marketing can reach more expensive audiences across the globe without the hindrance of limitations.
2. Digital marketing proves to be more financially profitable.
It is realized that a terrific digital marketing effort is truly an investment. However, in comparison to traditional marketing efforts, digital marketing has a lower cost. In addition, it yields a much higher return in the form of profits.
The truth is that companies that are smaller in size do not possess enough finances in regard to advertising via radio or television. It is exciting that small businesses can reach thousands of potential clients via the placement of just one post via digital marketing. The results can be positively massive.
3. Results can be measured and provide more accuracy.
There are many tools that provide insights regarding digital marketing efforts. These tools are made available online. As a result, it does not require much effort to gain insight into the success that has been achieved via the usage of digital marketing. Take into consideration the fact that tools like Google Analytics are able to conduct the break down of the results to show particular demographic groups, so that you are provided with the data that you require in order to comprehend your potential clients at a deeper level.
4. Digital marketing allows the information of companies to be more readily accessible.
The usage of smart phones has impacted daily activities. Prior to smart phones, society was indeed exposed to much advertising. However, with smart phones, there is even a more explosive exposure to advertising.
People no longer are taking a long time to search the Yellow Page of the phone book to locate a particular service. There is no need when you can quickly conduct a search on Google and get results in milliseconds. That is why you need to use digital marketing in order to be located online. Otherwise, your competitors will gain the new clients instead of you.
5. Digital marketing allows interaction without being invasive.
Digital marketing allows your business to engage and interact with your customer/client base without being invasive. When you interact with your potential customers online via sharing, subscribing, commenting or messaging, this heightens the level of loyalty that your potential customers will demonstrate because of this personal interaction with you, your business and your brand. This cannot be achieved through television ads or print ads.
When the loyalty of the people online is increased, then they will want to do business with your company by purchasing the products and services that it has to offer. As this happens, this will translate into more sales and profits for your business overall, which indicates just how valuable digital marketing really is..