Category: Digital Marketing

5 Ways Digital Marketing Trumps Traditional Marketing

The marketing space is going through a change all over the world. Traditional marketing methods such as tv and radio advertisements, billboards and newspapers are still quite prevalent but digital marketing methods such as SEO and Facebook Advertising have undoubtedly carved out their own user base and look to be here for the foreseeable.

As our domain name might suggest, however, we are biased toward digital marketing so in the battle of the marketing “buckets”, we’ve written this article to bolster the argument for why digital is better than traditional.

1. Digital marketing provides more extensive exposure for your brand.

Digital market provides that undeniable advantage of creating more extensive exposure for your brand than can be achieved via the application of traditional marketing. While you may be seeking to target potential clients at a local level, digital marketing is able to expose your brand at the global level.

Despite the fact that traditional radio or print marketing efforts may impact a nation, the reaching effects do have limitations somewhat. However, digital marketing can reach more expensive audiences across the globe without the hindrance of limitations.

2. Digital marketing proves to be more financially profitable.

It is realized that a terrific digital marketing effort is truly an investment. However, in comparison to traditional marketing efforts, digital marketing has a lower cost. In addition, it yields a much higher return in the form of profits.

The truth is that companies that are smaller in size do not possess enough finances in regard to advertising via radio or television. It is exciting that small businesses can reach thousands of potential clients via the placement of just one post via digital marketing. The results can be positively massive.

3. Results can be measured and provide more accuracy.

There are many tools that provide insights regarding digital marketing efforts. These tools are made available online. As a result, it does not require much effort to gain insight into the success that has been achieved via the usage of digital marketing. Take into consideration the fact that tools like Google Analytics are able to conduct the break down of the results to show particular demographic groups, so that you are provided with the data that you require in order to comprehend your potential clients at a deeper level.

digital marketing results

4. Digital marketing allows the information of companies to be more readily accessible.

The usage of smart phones has impacted daily activities. Prior to smart phones, society was indeed exposed to much advertising. However, with smart phones, there is even a more explosive exposure to advertising.

People no longer are taking a long time to search the Yellow Page of the phone book to locate a particular service. There is no need when you can quickly conduct a search on Google and get results in milliseconds. That is why you need to use digital marketing in order to be located online. Otherwise, your competitors will gain the new clients instead of you.

5. Digital marketing allows interaction without being invasive.

Digital marketing allows your business to engage and interact with your customer/client base without being invasive. When you interact with your potential customers online via sharing, subscribing, commenting or messaging, this heightens the level of loyalty that your potential customers will demonstrate because of this personal interaction with you, your business and your brand. This cannot be achieved through television ads or print ads.

When the loyalty of the people online is increased, then they will want to do business with your company by purchasing the products and services that it has to offer. As this happens, this will translate into more sales and profits for your business overall, which indicates just how valuable digital marketing really is..…

4 Ways Attorneys are using digital marketing services to grow their legal practices online

You already know that digital marketing has become a necessity no matter your business. Everyone has a website and they are all using SEO keywords to move their website up in the search engines. But are you aware that marketing for legal businesses requires a different approach than for businesses that are just selling products?

Digital marketing for legal practices requires some strategic thinking in order to have a successful online media campaign. Read on to find out how you can grow your legal business online.

4 Ways Attorneys are using digital marketing services to grow their legal practices online

1. Blogging

You may think blogging is for social media influencers and stay at home moms selling health products. But the truth is, a well-informed blog can help your website jump to the top of the search engines.

When people need legal help, they don’t just search for attorneys, they look for information for their legal issues. You can post relevant information that answers your clients frequently asked questions.

If they find good information on your website, you have already had your first positive encounter with them, before they ever even contacted you.

2. Social Media

Now you can take your well-written and informative blog article and put the posts on social media. It’s been found that 79% of Americans have a social media platform.

Have a strong call to action on your post with either a large button for people to click to get to your website or a brochure they can download after giving their email address. Don’t overlook social media as a way to get exposure for you law firm.

3. Optimize your Website

You may be drawing people to your website, but if it’s not properly optimized, they aren’t going to stay there. Websites need to load quickly, be easy to navigate and be mobile-friendly.

Be sure your practice areas are easy to find and add successful case stories to illustrate what you’ve done in the past and how you can help your next client. This is not a place to be modest. Be sure to add all of your awards and certifications.

4. Hire a Marketing Consultant

You know the legal business, let the experts assist you in the online marketing business. There are a lot of nuances to a successful media campaign.

You need to do market research, target the right audience, and use data analysis to ensure you are spending your marketing budget in the right places.

A good consultant should be able to track where you are having success and where you are not. If something isn’t working, you need to be able to be flexible and adjust your strategies And don’t forget to choose a consultant with experience in digital marketing for legal practices.

Don’t let your competitors get ahead of you in your online marketing efforts. SERP Co provides law firm marketing services & digital consulting to the legal industry.

We know what it takes to help you achieve optimal results. We use data-driven analytics to research your market and determine the best way to grow your legal firm. Contact us today to get your plan started…