Category: Attorney

How To Grow Your Law Firm With Digital Marketing In 2020

Is digital marketing an ally of your law firm, or do you count on luck when it comes to clients? In an increasingly digital market, online marketing has become a basic element to survive commercially. It could be defined as a compass that guides you to understand your customer’s needs better, but also allows consumers to find you easily. But how does this affect the legal field? Can legal professionals benefit from its advantages?

Marketing for lawyers or legal marketing can help you differentiate yourself from the rest. It helps you to attract and understand much better what your potential client’s needs are. In this post, we tell you how to grow your business with digital marketing in 2020 yourself but you can always get help marketing your law firm by working with specialists that do this kind of thing on a day to day basis.

1. CREATE A SUCCESSFUL WEBSITE

As a law firm, you need to create fun and practical, functional websites to be competitive in the legal world. A very large part of your customers come from your city or locality. Your website is the basis for your digital marketing efforts. It is the basis that allows you to provide relevant information about your services and skills.

Publishing quality articles will ensure that you have other prospects and potential customers. Your website should faithfully reflect your law firm, its practices, and its values. However, it can perform other functions, such as providing free information online to answer common legal questions from users. This will help build your reputation as a reliable authority on legal matters with increasing potential.

2. INVEST IN GOOD SEARCH ENGINE OPTIMIZATION (SEO)

SEO is the practice of using strategies to increase the ranking of your site in search results. If you don’t know how to do this, you can hire An SEO specialist or SEO writer to review your site. If you choose to optimize your site, you can start with the following practices:

• Get back-links (links that point to your website) by creating great content for readers to share

• Link to other similar sites of high quality

• Carefully research relevant keywords

3. DELIVER VALUABLE CONTENT

Content is essential to generate a community of people interested in your services. You need to create free content that adds value to your potential customers, but also offer more space to position your site on strategic keywords and attract traffic.

Note that valuable content can take many forms. Common content is a question and answers session. A page can contain the questions and answers that you hear most. If you can write answers succinctly, they can be highlighted on the top page of Google.

4. USE VIDEOS TO BUILD TRUST

Videos are currently the best format to attract new customers and build trust. Creating videos that inform and clarify doubts about different legal issues is a good tool to get more clients to your law firm.

In your digital strategy, you can implement short videos that solve specific issues. You don’t have to lecture, just answer common questions in easy-to-understand words. That way, your potential clients will see how well educated you are, and when they need legal help, your office will be their first option. In addition, Video Marketing has the benefit of reinforcing the image of your law firm.

 

5. SOCIAL NETWORKS AND TESTIMONIALS

Social networks are the best platform to publicize your law firm. And it is here where you can humanize your service, interact with your potential clients, and find out what they think about your law firm. In addition, having a presence in networks will not only help you build a solid brand image, but also attract new customers. When they see the testimonials and positive comments on your network, they will feel more confident when contracting your services.

6. INVEST IN ADS

Law firm marketing and brand building are good initiatives, but sometimes they are not enough for you to appear on those who search for your services. For this reason, ads are one of the fastest ways you can try. In particular, Google Ads can help you get qualified leads from users who are actively searching for your service. These campaigns have a high conversion rate since the hiring of a lawyer only happens when the services are needed.

CONCLUSION

A good law firm marketing strategy begins by analyzing the reality of the firm and clearly defining the objectives. You have to think big and be clear about where you want to go and strive to achieve it. The important thing is to pay attention to the strategy. If you don’t have the time to learn these strategies, you can get help marketing your law firm from specialists who have specialized in legal marketing.…

Internet Marketing Strategies for Attorneys

Marketing is a crucial part of operating a law firm or for attorneys, but the methods have changed. Current digital marketing strategies are far from what attorney’s used a few years back. In fact, three out of four people will head over to the internet to look for attorneys.

Since online marketing has proven to be a popular and effective method, the following internet strategies work well with law firms and attorneys.

 

1. Web design

Having a website is no longer an optional requirement; to compete in the legal world, law firms need to construct a responsive website. However, an attorney can create their own website, although they may need expert assistance later.

A website designed by a professional can easily improve online experience for users. Your landing page should have relevant information and contacts including links to your blogs and academic publications. Furthermore, for your website to be responsive, it needs to be accessible through most online resources, e.g. mobile phones. Almost
88% of users looking for a product or service start by searching through their mobile phones.

2. Content marketing

Content marketing covers a wide range of areas including ebooks, blogs, infographics, and videos. Since attorneys already have a wealth of knowledge on a number of topics, it is easy to instill thought leadership through content marketing.

If a user was looking for legal advice and finds a helpful blog post linked to your website, they will be more likely to visit the website itself. This renders content marketing very helpful in building a loyal customer relationship.

3. Video marketing

If you can’t secure an advertisement on your local tv station, then consider making your own videos and use them to drive leads. In US alone, the average adult spends almost 80 minutes watching videos online each day. As a popular service, You Tube is one of the best places to start-off with an average of 4 billion views per day.

Video marketing is used now more than ever by big legal firms, attorneys and in many other fields. It’s no surprise that more law firms are integrating video marketing in their online campaigns. Including video content simplifies the complex thought a user may have towards the practice and eases their minds even before they meet the attorneys themselves.

4. Social media

It is nearly impossible to survive as a law firm without a strong social media presence. Nowadays people direct all the gaps in society through social media, critics expose people through social media, and the list goes on. Even your new client is probably on social media already.

It is crucial that any attorney should maintain a professional and authoritative profile on all social media platforms including Twitter, Facebook, LinkedIn, and others essential to your practice. One big advantage to social media platforms is that you can start connecting with your potential client even before they give you a call. You can reply to comments, send direct messages, among many other possibilities of communicating.

5. Email marketing

Statistics show that email marketing has the highest return on investment (ROI) out of all internet marketing strategies? It is also cost effective as compared to similar concepts. Just make sure your email does not include all the legal jargon you use to persuade judges.

Compile an easy to read email that will have your potential clients clicking on your website for more information.  If recipients can easily read your email, then they will have the confidence to reply or send to other recipients as a recommendation. Remember to include links to all your social media accounts, blogs, and website as well.