Marketing is a crucial part of operating a law firm or for attorneys, but the methods have changed. Current digital marketing strategies are far from what attorney’s used a few years back. In fact, three out of four people will head over to the internet to look for attorneys.
Since online marketing has proven to be a popular and effective method, the following internet strategies work well with law firms and attorneys.
1. Web design
Having a website is no longer an optional requirement; to compete in the legal world, law firms need to construct a responsive website. However, an attorney can create their own website, although they may need expert assistance later.
A website designed by a professional can easily improve online experience for users. Your landing page should have relevant information and contacts including links to your blogs and academic publications. Furthermore, for your website to be responsive, it needs to be accessible through most online resources, e.g. mobile phones. Almost
88% of users looking for a product or service start by searching through their mobile phones.
2. Content marketing
Content marketing covers a wide range of areas including ebooks, blogs, infographics, and videos. Since attorneys already have a wealth of knowledge on a number of topics, it is easy to instill thought leadership through content marketing.
If a user was looking for legal advice and finds a helpful blog post linked to your website, they will be more likely to visit the website itself. This renders content marketing very helpful in building a loyal customer relationship.
3. Video marketing
If you can’t secure an advertisement on your local tv station, then consider making your own videos and use them to drive leads. In US alone, the average adult spends almost 80 minutes watching videos online each day. As a popular service, You Tube is one of the best places to start-off with an average of 4 billion views per day.
Video marketing is used now more than ever by big legal firms, attorneys and in many other fields. It’s no surprise that more law firms are integrating video marketing in their online campaigns. Including video content simplifies the complex thought a user may have towards the practice and eases their minds even before they meet the attorneys themselves.
4. Social media
It is nearly impossible to survive as a law firm without a strong social media presence. Nowadays people direct all the gaps in society through social media, critics expose people through social media, and the list goes on. Even your new client is probably on social media already.
It is crucial that any attorney should maintain a professional and authoritative profile on all social media platforms including Twitter, Facebook, LinkedIn, and others essential to your practice. One big advantage to social media platforms is that you can start connecting with your potential client even before they give you a call. You can reply to comments, send direct messages, among many other possibilities of communicating.
5. Email marketing
Statistics show that email marketing has the highest return on investment (ROI) out of all internet marketing strategies? It is also cost effective as compared to similar concepts. Just make sure your email does not include all the legal jargon you use to persuade judges.
Compile an easy to read email that will have your potential clients clicking on your website for more information. If recipients can easily read your email, then they will have the confidence to reply or send to other recipients as a recommendation. Remember to include links to all your social media accounts, blogs, and website as well.